What clients say about our Artificial Intelligence work

Real feedback from businesses we have worked with. We have included project details where the client gave permission.

Recent testimonials

★★★★★
"We asked Trusted Ai Wave to build a demand-forecasting model for our 1,200-SKU catalogue. They delivered in five weeks. Our stock-out rate dropped from 9% to under 3% in the first quarter after launch, and overstock write-offs fell by £140k that same period."
Fiona Galbraith avatar
Fiona Galbraith
Head of supply chain, Highland Outdoor Supplies
★★★★★
"The NLP classifier they built for our customer-service inbox sorts 800 tickets a day into 14 categories with 94% accuracy. Before that, two people spent half their mornings doing it by hand. Those two now focus on the tickets that actually need a human."
Marcus Oduya avatar
Marcus Oduya
Operations director, Bridgepoint Insurance
★★★★☆
"Honest about what would and would not work. They told us upfront that one of our three proposed use cases did not have enough training data, and suggested a cheaper rule-based approach for that one instead. Saved us about £25k."
Leanne Marchetti avatar
Leanne Marchetti
CTO, Vantage Fulfilment
★★★★★
"We needed a computer-vision system to inspect printed circuit boards on our line. They trained the model on 6,000 labelled images from our own production run and got false-reject rates below 0.5%. The system paid for itself in three months through reduced manual QA hours."
Derek Chalmers avatar
Derek Chalmers
Manufacturing manager, Solway Electronics

Case study: predictive pricing for an online retailer

The problem

A mid-size e-commerce company selling home furnishings across the UK was repricing its 3,400 products manually every Monday. The merchandising team spent roughly six hours each week adjusting prices based on competitor screenshots and gut feel. Margins were inconsistent: some products were priced 15% below market, others 20% above, with no clear logic connecting the two.

What we built

We trained a gradient-boosted regression model on 14 months of sales data, competitor-price feeds and seasonal indicators. The model outputs a recommended price for each SKU every morning, along with a confidence score. Products with low confidence are flagged for human review instead of being repriced automatically.

The system runs as a scheduled job on AWS Lambda and writes prices directly to the client's Shopify store via the admin API. The total cloud cost is about £18 a month.

Results after 90 days

+8.3%
Gross margin increase
6 → 0.5 hrs
Weekly repricing time
92%
Recommendations accepted without edit

The merchandising team now spends Monday mornings reviewing the 8% of flagged SKUs rather than repricing the entire catalogue. Revenue per session increased because prices better reflected what customers were willing to pay, not what a competitor happened to charge last Thursday.

Laptop displaying pricing analytics dashboard on a wooden desk

Project numbers

Aggregated across all completed engagements since 2018.

47
Models shipped to production
19
Distinct UK companies served
4.2 wks
Average project duration
100%
Fixed-price commitments honoured

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